Case Studies

Make-A-Wish

Multidimensional program to increase subscribers, views, minutes watched and engagement. Included redesigning channel page, adding interactivity and optimizing videos.

HIGHLIGHTS:

  • 154% increase in subscribers
  • 127% increase in minutes watched
  • 153% increase in likes
  • 180% increase in shares

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#DonateTheBars

Video campaign at South by Southwest (SXSW2016) that connected brands, innovators and thought leaders to bring awareness to 5 non-profits. These value-add campaigns are one of the benefits of network membership. 

HIGHLIGHTS:

  • 83 videos generated in first 24 hours
  • 132,000 views and 17,000 likes from top 2 videos
  • 180% increase in shares

#ROAR4TCA

Influencer initiative designed to bring awareness to the nonprofit Teen Cancer America (TCA) and create attention and treatment improvements for teens and young adults with cancer.

HIGHLIGHTS:

  • 7 targeted social media Influencers engaged
  • > 1.5 million followers reached

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